Suite Benedict is an Italian fashion brand born to accompany the new generation of girls through their growth offering contemporary, accessible collections with a strong Made in Italy foundation.
EditStudio led a comprehensive repositioning project for Suite Benedict, redefining the brand's core identity and visual language. Starting with an extensive market analysis and competitor mapping, EditStudio crafted a distinctive brand strategy, creating a new logo, a refined font palette, and a cohesive color scheme that resonates deeply with the target audience.
Through detailed brand guidelines, EditStudio established consistency across all touchpoints from digital platforms to physical retail spaces, ensuring visual and communicative coherence. The strategic approach included an omnichannel framework and targeted digital advertising, driving higher community engagement and optimizing e-commerce performance. The result is a well-defined, scalable brand ecosystem, effectively positioned to thrive in a competitive, trend-conscious market.
